Suppressions List

When a user unsubscribes from your emails, EmailJS automatically adds the email address to the suppressions list.

The suppressions list contains all the addresses to which you cannot send emails. It can be on the scope of your specific templates or your account in general.

You’ll find all the addresses on the suppressions list in the Suppressions menu to the left. The list contains the data for all your templates. If an email address was suppressed for more than one template, it appears multiple times on the list.

Note that EmailJS verifies whether an email is present on a suppressions list before sending the email. If an address is found, the email will automatically be rejected with unsubscribed status. However, the API will return a successful status since no errors occurred.

This feature is available from the Professional plan or higher.

How it works

All templates are marked as mandatory by default, and users cannot unsubscribe from them. To allow unsubscribing from a specific template, please visit its settings and check the appropriate checkbox.

In rare cases, some email agents do not support automatic one-click unsubscribe. In this case, the mail agent will send a mail report to the email address specified in the template unsubscribe settings. This recipient has to be unsubscribed manually.

After changing these settings, add an unsubscribe link to the template content.

If you're using the Design Editor, press "Insert/edit link", and set the URL input field to {{user_unsubscribe}} in the opened pop-up.
For the Code Editor, add an A tag with the value {{user_unsubscribe}} in the href attribute.

<a href="{{user_unsubscribe}}" target="_blank" rel="noopener">Unsubscribe</a>

The recipient will have the option to unsubscribe from this specific template or all non-mandatory templates.

How to forcefully send a suppressed email?

The email can be resent without suppression from the Email History page. However, this option should only be used in exceptional cases, as it may seriously impact your sender's reputation.

What about multi-recipients?

All suppressed addresses will be automatically removed from the list of recipients, and the request will be marked as successful. If one of the recipients wants to unsubscribe from emails, he will need to enter his email address since auto-detection of the address will not work in this case.

Why is Cc or Bcc still receiving emails?

The addresses specified in the Cc or the Bcc fields are not the direct recipients of the emails and, according to generally accepted practice, cannot unsubscribe from them.

It would be better not to use the Cc or the Bcc fields to email your clients.
Since they can't unsubscribe, they will likely mark these emails as spam.